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Panavision Australia, the leader in the rental of camera systems for the production of films, television and commercials, has acquired Broadcam, one of Australia’s leading digital rental companies.
The acquisition of Broadcam will expand Panavision Australia in the area of digital rental equipment.
“This is another step forward in Panavision’s stra
tegy of diversifying our local rental business into the growing HD requirements of our clients. It provides us with a complete and leading inventory of film and digital cameras and the service and support that Panavision is famous for delivering” said Martin Cayzer, Managing Director Panavision Asia Pacific.
With the addition of Broadcam, the range of equipment available from Panavision will now include: Panavision Genesis® Super 35 Digital Cinematography Camera System, Sony F900R, Panasonic Varicam, Viper FilmStream™, Zeiss DigiPrime® and Panavision Primo® Digital Lenses.
Bob Beitcher, CEO and President of Panavision, added that “Along with the acquisition of Plus 8 Digital in North America, bringing Broadcam into the Panavision family reflects our continued significant investment in third party and proprietary HD gear, including our own Genesis® camera. It further demonstrates our global commitment to new capture formats and
our clients that use them.”
"The staff at Broadcam and I are very flattered that Panavision Australia have chosen Broadcam as the right company to merge with" said Andrew Timlin, Managing Director of Broadcam. "It's been a fantastic last 13 years for us and now we're looking forward to this next exciting phase of our company as part of Panavision".
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